A new company just incorporated. It has no public liability cover, no professional indemnity, possibly no commercial vehicle policy. The directors don't know what they need and haven't called anyone yet. FreshFirms tells you the moment they exist.
Most new business owners sort their insurance within the first 30–60 days of incorporating — or right after their first near-miss. The advisers who reach them in that window win clients for years. FreshFirms delivers a filtered feed of newly-registered NZ companies to your inbox every day or week, sorted by your region and business type, with the company name, director, suburb and registration date you need to reach out first.
The numbers are compelling: ~60,000–65,000 new NZ companies a year, an average first-year GI premium for a new SME of NZ$800–$3,000, adviser commission of 15–25%, and average client lifetimes of 5–8 years. One new-company client per month, retained for five years, is worth NZ$6,000–$45,000 in trail commission — from a NZ$49–99/mo subscription.
On the Pro plan you can filter to the industries most likely to need the cover you specialise in. A simple congratulatory note offering a free coverage review for new businesses works well — the key is being first.
Data is from the public NZ Companies Register / NZBN.
From the public register to your inbox in three simple steps.
Choose where you operate — one region on Starter, all of NZ on Pro.
Every weekday we pull newly-incorporated companies and enrich each with directors, address and a plain-English summary.
A clean feed lands in your inbox. Reach out while the company is still brand new.
Start with a 7-day free trial. Cancel anytime — no lock-in.
A simple letter or email to the director at their registered address works well. Many FreshFirms brokers send a brief congratulatory note offering a free coverage review for new businesses.
All industries — trades, hospitality, retail, professional services, IT, health, construction. On Pro you can filter to the types most likely to need the cover you specialise in.
Yes. All data comes from the public Companies Office register and the NZBN service (MBIE). Fresh, accurate and updated every weekday.
Auckland, Wellington, Canterbury, Waikato, Bay of Plenty, Otago and more. Starter covers one region; Pro covers all of New Zealand.
New companies by region: Auckland · Wellington · Christchurch · Hamilton · Tauranga
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